We build and protect your

Reputation Capital

In an increasingly complex world, we help you create and protect value through effective communication.

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We build and protect your reputation capital.


In todays environment, businesses of all sizes are facing increased reputation threats – from activists, through to  regulators and media. 

As your strategic advisor, Phronesis exists to provide practical wisdom that creates value for your business in these moments, building your reputation and decisively protecting it.


Not all threats to reputation are equal.

Phronesis research has established the link between the ASX200 companies who faced a reputation incident, with a loss of market capitalisation. Using a first of its kind, bottom-up approach to the financial implications of reputation risk found 189 incidents in the past 5 years, the findings are a call to action for boards and leadership in all Australian companies.

Companies who experienced a reputation incident delivered, on average, five times lower Total Shareholder Return than the rest of the ASX200 index.

One in 4 of them failed to recover the market capitalisation they had before their incident in a year.

One in 10 never recovered to their pre-incident valuation.

Explore our findings

Reputation and Capital 2025

Our Clients


Our Services


Reputation Risk – Helping organisations build, protect and maintain a strong corporate reputation in line using our proprietary and market leading Risk Standard.

Issues Management –
Supporting organisations with strategic, real-time response to challenges impacting value, stakeholder relationships, and overall business continuity.

Corporate Affairs – A full-service capability that enables clients to strengthen their teams with additional resources and expertise to effectively protect their reputation capital. 

M&A Support –
Ensuring critical transactions are successful executed with the full support of all stakeholders involved.



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Our People

Our multi-disciplinary team of communicators, strategists, developers and designers helps unpack complex situations to create value with stakeholders in the most challenging communications environments.

Meet Our Team