Phronesis IP underpins everything we do. To demonstrate that reputation has measurable value, we have invested in groundbreaking and repeatable research that quantifies this impact, encouraging companies to treat reputation risk as a separate risk category, rather than as a side effect of business risks.
of companies
experiencing an issue,
failed to recover their lost
market capitalisation
after one year
didn’t sustainably trade
about the pre-incident
valuation in that year
never recovered to their
pre-incident market
capitalisation
Reputation & Capital is a report series by Phronesis, a global first linking reputation events to commercial impacts.
Communication matters, but we’re not prepared.
Early and frequent communication is the best defence.
How you manage a crisis, shouldn’t be the crisis.
Phronesis has partnered with Lonergan Research on an upcoming edition of Reputation & Capital, the first quantitative understanding of Australian’s response to issues and crisis.
